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AussieBum Redesign
Project type /
Redesign of existing landing page
Role /
Art Director and Lead UI/UX Designer
Job Requirements /
Market Research on how to make it cleaner, User Persona's & Journeys and what were shopping habits, Wire framing, inclusion of AI tools into Final Delivery
1. Key Outcomes:
Modernized brand presence with a cleaner, more sophisticated look
Improved mobile usability and navigation
Streamlined user flows reducing clutter and friction, especially in checkout
Enhanced visual consistency across the site
2. Deliverables:
Redesigned landing and product pages with refined layouts
Mobile-optimized navigation and touch targets
Updated UI components aligned to a cohesive design system
Simplified checkout flow
3. Methodologies:
User research and heuristic analysis to identify pain points
Agile iterative design with prototyping and user testing
Responsive design principles for mobile and desktop
Collaboration with stakeholders for brand alignment and technical feasibility
