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Volvo Car Brochure
Project type /
Art Direction, Graphic Design
Role /
My role was lead designer on the creation of the Volvo 2023 Series of Cars. Adhering to strict guidelines and constantly in conversation with relevant stakeholders
Tools /
Indesign, Photoshop, Bridge, Adobe PDF
1. Brand Alignment
I began by immersing myself in Volvo’s brand guidelines — focusing on tone, typography, and visual restraint — to ensure every element reflected their values: safety, elegance, and Scandinavian simplicity.
2. Layout & Structure
Using a clean modular grid, I created a layout that balances imagery and content with clarity and calm precision. White space was used intentionally to reflect Volvo’s minimalist design language.
3. Typography & Hierarchy
Volvo Novum and Broad Pro typefaces were used for a refined, legible hierarchy — calm in tone, never loud, supporting the premium positioning.
4. Colour Spread Execution
The colour options are displayed using cropped side profiles for clarity and visual comparison. A hero colour on the opposite page provides focus and elegance.
5. Cover Design
The cover features the S60 in Fusion Red against clean architecture — combining lifestyle and performance in a way that’s bold yet understated.
6. Production Ready
Final artwork was designed for both print and digital formats, ensuring consistency in colour and layout across mediums.
